Tijerina Family & Cosmetic Dentistry
Location: McAllen, Texas
Industry: Dental / Healthcare
Overview
At Tijerina Family & Cosmetic Dentistry, delivering confident smiles is more than just their mission—it’s their passion. With Dr. Lauro Tijerina stepping in as the new lead following Dr. Person’s retirement, the mission remained the same: deliver quality care while honoring a decades-long legacy.
When Tijerina Dentistry partnered with RGVision Media, they saw an opportunity to elevate their digital presence and connect more deeply with their target audience. Through a tailored marketing strategy that included engaging social media content, professional video production, and targeted advertising.
Overview
With new leadership, Dr. Tijerina aimed to modernize the brand and connect with a younger, digitally engaged audience.
Challenge
How to evolve the practice without alienating longtime patients who had trusted Dr. Person for decades.
The Solution
Through a strategic shift in marketing, which began with a patient survey designed to understand media consumption habits. Insights from the survey revealed that a large portion of their target audience—ages 22 to 44—was still engaging with both traditional and digital media platforms.
The data shows a strong 65+ patient base, with growing potential among ages 25–44.
This data reveals a significant presence of older patients (65+), but it also highlights a promising segment of younger patients (ages 25–44). These insights helped justify a dual approach using both traditional media (to maintain legacy engagement) and digital outreach (to connect with the growing younger demographic).
The data shows a strong 65+ patient base, with growing potential among ages 25–44.
This data reveals a significant presence of older patients (65+), but it also highlights a promising segment of younger patients (ages 25–44). These insights helped justify a dual approach using both traditional media (to maintain legacy engagement) and digital outreach (to connect with the growing younger demographic).
Using this data, RGVision Media developed a mixed marketing strategy that combined engaging digital content with select traditional media placements, ensuring the message reached the right audience, at the right time, through the right channels.
Tijerina Family & Cosmetic Dentistry saw a remarkable increase in digital reach during Q1 of 2025 compared to the same period in 2024.
| Month | 2024 Reach | 2025 Reach | % Increase (Appox.) |
|---|---|---|---|
|
Jan |
1,280 |
55,900 |
~4,268% |
|
Feb |
1,241 |
56,300 |
~4,437% |
|
March |
572 |
63,800 |
~11,049% |
Tijerina Dentistry experienced a measurable increase in patient inquiries and booked appointments during the first quarter of 2025. By combining digital outreach with trusted traditional media, we were able to connect meaningfully with both legacy patients and a new generation of dental care seekers.
Marketing Channels that Drove Patient
Inquiries
& Appointments in Quarter 1 - 2025
This data reveals a significant presence of older patients (65+), but it also highlights a promising segment of younger patients (ages 25–44). These insights helped justify a dual approach using both traditional media (to maintain legacy engagement) and digital outreach (to connect with the growing younger demographic).
Marketing Channels that Drove Patient Inquiries & Appointments in Quarter 1 - 2025
This data reveals a significant presence of older patients (65+), but it also highlights a promising segment of younger patients (ages 25–44). These insights helped justify a dual approach using both traditional media (to maintain legacy engagement) and digital outreach (to connect with the growing younger demographic).
The Results
In Q1 of 2025, Tijerina Family & Cosmetic Dentistry welcomed 68 new patients vs. 28 new patients in Q1 of 2024.
This 142% increase reflects the success of a mixed marketing strategy.
The Impact:
- $48,774 spent on targeted marketing efforts
- 68 new clients brought in as a result of the campaign
- With a lifetime value of $4,000 per patient, this translates to an impressive $272,000 in total lifetime value generated from this marketing investment
Return on Investment
New Patients in 2025 vs. 2024
Messages on Social Media
Clicks on Social Media
Get Your RGV Business Seen
Let RGVision Media help you reach your audience, boost engagement, and drive meaningful growth, just like we did for Tijerina Family & Cosmetic Dentistry.
