Having a constant presence on social networks is a practice that every good business should keep. If you’re not doing that, you should make it a priority as soon as possible.
That said, we often see a tendency for businesses to share anything and everything, no matter how small, that their business or brand is doing in order to have new, constant content so that their engagement doesn’t drop. That’s not always a bad thing, but it’s important to ask yourself the following questions before posting:
Am I sharing quality content?
How often should I share on social media?
What is my target market?
And one of the questions that we consider to be the most important: Am I giving people a reason to click on my posts?
In other words: am I engaging with my followers?
Creating a reason to click on your posts is one of the most complicated aspects of social media and requires putting in-depth thought and effort into each post.
Finally, we’ll end by giving you some tips that you can implement today. You should test these out against the reality of what your followers want to see. Remember each business or brand is different, and it is necessary for each individual brand to have a specific strategy designed for them.