Why a podcast?

Taking advantage of the free online resources that are at your fingertips is something that any good business or service provider should do. Assuming that your brand or product has a presence on social networks and your website is ready, you might wonder what else you can do to continue promoting your business or services online.

How about starting a podcast?

Why a podcast? It’s simple.

In most cases it is completely free and there are some of the advantages that come with having a podcast. For starters, a podcast is much cheaper than other formats and takes little to no time to set up.

Read on to learn about other benefits that come from adding a podcast to your content strategy.

Aside from attracting a whole new demographic, podcasts have the ability to elevate your brand.

A podcast gives you the opportunity to interact from a fresh and innovative place with your particular audience, and not repeat the strategies that other companies have used.

Starting a podcast helps you to differentiate yourself from your competition and offers a different source of content, much easier to create and for your audience to enjoy.

Podcasts are versatile in the way they are presented on social media. On Facebook, for example, you can now create tabs that will be linked directly to your podcast and will be updated every time you share new content.

As you can see, the advantages of making a podcast as a content strategy are many, so don’t wait any longer.

Get your microphone and start broadcasting your podcast today!