Should I Market on TikTok?

The first and most important reason why using TikTok is great for marketing your business is that it’s free. The app has more than 500 million users around the world, including major brands such as:

1. Chipotle
2. NBA
3. United Nationa IFAD
4. The Washington Post
5. Guess
6. The San Diego Zoo
7. NBC’s Stay Tuned and many, many more.

These brands have realized the potential of this social networking app and have already started growing their brand presence on this platform.

This application has gained rapid popularity, first with the younger generations, but now even with older generations in general because of its simplicity, speed, and creative functionality.

These features make it easy for its users to create 60-second video clips, which generates healthy and creative competition as they try to gain popularity within TikTok.However, TikTok’s appearance has created new challenges for marketing agencies as they try to figure out how to best take advantage of this channel and make their market strategies effective and relevant.

It has made the necessity of pushing the conventional limits of creativity and proposing faster and more efficient ways of communicating their message in 60 seconds or less.

In short, you may want to consider having a brand presence on TikTok given the app’s gaining strength and popularity among social networks, such as Facebook and Instagram

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