Debranding is the process of removing a company’s logo, name, and all other identifying marks from its products. It is a way to create a new identity for the company while also making it easier to produce and sell its products.
Debranding starts with a logo redesign. The redesign is usually minimal and straightforward compared to the original logo. This goal is to make it easier for people to identify the product without the company name or logo on it.
The next step involves removing any identifying marks from packaging, advertising materials, website, social media pages, etc. Identifying marks include slogans or taglines associated with the brand and logos or symbols that might otherwise identify them as being from a specific company.
What Traditional Branding Strategies Can We Learn From Debranding?
The goal of debranding is to create a more authentic and original product.
There are many examples of global brands that have done this in the past. For example, Louis Vuitton removed their logo from its handbags to create an “honest luxury” brand image for itself.
Companies must consider many benefits when looking into debranding as a branding strategy. These include increased authenticity, consumer trust, creativity and originality, and decreased costs associated with marketing efforts.
Different Types of Branding Redesigns and Why They’re Important
The importance of branding is not to be underestimated. It is the first impression that your customers get of your company, and it will have a significant impact on their opinion of you. It’s essential to remember that a redesign can be as drastic as changing the colors and logo or as subtle as changing the font size.
Brand identity is an important aspect for any company to consider. If you’re looking for ways to improve your brand, check out this article on different types of branding redesigns and why they’re important!
What are the Benefits of Debranding Your Business?
Debranding is the process of removing the current logo and branding from a company’s products, buildings, vehicles, and other items.
The benefits of debranding your business include:
In conclusion, debranding is becoming a popular trend in the world of marketing and branding. It is a way to free the company from outdated or confusing brands. It is not just about removing the brand name but also simplifying it and making it more accessible to your audience.